The challenge in building a dynamic agency, as with any business, is being able to work 'on' the business as well as 'in' the business. Leading a team internally while also being a part and contributing to a client team is a perilous juggle at times. But over the 25 years that I have been in the marketing and storytelling industry, I have learned several key lessons that allow me to serve the team at home while also adding critical value to the clients with whom I have the privilege to serve.